DIRECT MAIL AND REAL WORLD MONEY
Why use genuine money in a mailing piece? It's simple. Money talks,
& nothing talks louder or clearer. It is among the most effective attention
getting devices. Genuine world coins and banknotes cost very little to
buy and often cost nothing to mail. It illustrates your message, utilizing
a most powerful combination of touch, sight and emotions. The mailing will
not get thrown away. Much higher response rates result.
Direct Mail Applications
- Money saving and money making: "This is a genuine 1000
Cruzado note from Brazil. It is yours to keep. Why are we sending it to
you? It illustrates the point that we are here to make/save you real American
dollars.
- Discount: "This bill is worth $1,000 off your next purchase..."
or "This Yugoslav 10 Dinar banknotes is worth 10% off on your next
purchase..." or "Enclosed is a genuine 100 Escudo bill from Mozambique.
It is worth very little. However to you it is worth 100 U.S. Dollars when
you purchase..."
- Raffle/sweepstakes: Most banknotes have consecutive serial numbers,
so you can easily chose a number or sequence of numbers to be the "lucky"
one(s). Instruct the customer to call you or come by your establishment
to learn if they are the lucky winner, depending upon what you prefer.
Very effective when used with the discount. 4. Thematic tie-in- Either
the country or the graphic can represent a subject for the mailing: Famous
people, places, events, nature, agriculture and industry themes prevail
as subjects of world banknotes. Common applications include: Business opportunities
in that country. Fund raising for activities in that country. Travel incentives
to the country.
- Multiple mailings: Change notes each time you mail. We have
thousands to chose from. Recipients will look forward to recieving your
mail to further their new collection.
- Scrip: As a tie in to an incentive or other program that requires
the accumulation of points or "dollars" to qualify for the prize.
For each sale, a rep can receive a piece of currency to apply toward a
total necessary to "buy" a trip or other gift. Use specially
imprinted money if you wish. 7. Imprinting- Virtually all banknotes can
be legally overprinted with custom messages or logos at most neighborhood
printers. This will distinguish your genuine money as exclusively yours.
- More tips: Use your monthly statements as a direct mail piece.
Over stamp your envelopes "MONEY ENCLOSED". Make sure your mailing
gets opened. Use large-window envelopes to allow a preview of the enclosed
money. Use a response letter that the recipient fills in and returns.
- Still more ideas on attracting customers with
money.
|
