Financial Services Promotion/Incentive
Ideas Using World Coins and Banknotes

• Direct Mail: Illuminate a Problem, Then Offer the Solution - The problem--such as: "Are you throwing away your money on bad investments?; or "Nobody can afford to throw away money". The accompanying literature should offer solutions to the prospective client--i.e. your services and products.
  
• The Best Seminar Prop: Want to make a really big impression? When you want to illustrate the disadvantages of poor investments there is no better way to bring the point home than to throw handfuls of cheap, but real money into the air.
  
• Free Gift with Response: When you give away a note or coin at a trade show with your literature, offer a prospective client a response card with a gift of money attached. This could be simply a form with a checklist of items that the client currently is investing in and/ or items the prospective client would like to receive more information about. As a free gift for their response, they will receive, for example, a set of world coins or banknotes in an attractive gift package.
  
• International: Use the international aspect of banknotes and coins to advertise an overseas fund, or an international currency fund that you are selling--or illustrate the dangers of buying international.
  
• Inflation: Use very high denomination banknotes to illustrate the point. Capitalize on the dangers of inflation of currency as a reason to invest wisely. Many of the banknotes can be documented to show the danger of inflation--a good idea for certain commodity fund investments--or a reason to avoid large quantities of liquid cash versus sound investments.
  
• Redemption: Have the money redeemable for services or product--100 Cruzeiros can be worth $US 100 in investment credit. For example: "This note may not be worth anything in Brazil, but it's worth at least $100 to you"--is one idea.
  
• Gifts to Valued Customers: We have many interesting sets of coins and banknotes as well as collectable ancient, medieval, commemorative and silver coins. These are available in attractive presentation folders, or other gift and display packaging. We can custom design products for any price range.
  
• Raffle: Use the banknote serial numbers attached to your literature to enter their name in a drawing for valuable gift: one of your products or services. This can also be effectively combined with a response card.
  
• Continuity Traffic Builder: Adults and kids alike will show up much more often to obtain the next coin or banknote in the set that they have started when they opened an account at your institution. Trade Show Traffic Builder- Construct booth with streamers of taped-together foreign money for an eye catching display. Cover table with tray of money or toss money on table loosely. This really draws attention to your booth. Paper the walls with genuine banknotes
  
• A Unique Business Card: Overprint your company name on the bill.
  
• Also: Executive Gifts, Salesperson Incentives, Scrip Currency For Sales Contests, Tie-In's to Incentive or Overseas Incentive Travel